Writing my first report!

I know I have been plugging the benefits of report writing for a while now, but I have never actually done it before - so to be honest I have no credibility on the subject!

But that is about to change, I am currently about to go into lock down to write a small 15-20 page report for my acne blog. The report will be free - I know I talked about selling them for $7-10 each, but this is about list building and brand awareness, not money at this point in time.

So Here Is My Strategy:

1. I Focused On My Strengths - I havn’t cured my acne so I cannot promote a so called miracle cure. What I have focused on is what I know that doesn’t work - some of the myths.

2. Topic Sure To Attract Attention - I will keep this under wraps until I launch it (you never know who is reading this blog :P)

3. Written In A Conversational Tone - There is nothing worse than a ebook report that is written like a text book. This will be very easy to read, and only take 10-20min to read.
The Free report will be targetted at long term acne sufferers. This is my main target market, because :

1. They will be long term readers

2. They are the most desperate to try new products as they just want to get rid of their acne.
Will be interesting to see how it turns out, I will be getting a professionally designed ebook cover done - and hopefully I can build a decent opt-in list, and traffic to my new blog.