November
20
2007
With my new custom blog design due to be launched in the next couple of days, I thought I woul discuss the 5 things that made me decide it was time to make the switch.
- To Stand Out
If you started an offline business would you want your store to look like 100 others stores? For me it is the same with blogging - I treat it as a business which means I want to create a way for people to remember me. With so many bloggers - especially in my niche, it is important to me that I stand out.
- To Create Buzz
Have you ever noticed that whenever someone gets a new design (and it is good) there is always a lot of attention given to it?It happened with:
* Tyler Cruz
* John Cow
* ProBlogger
I can vividly remember when each of these blogs launched their new theme and they were the talk of the town.
- To Brand Myself
Think of all the big name bloggers, what is the first thing that comes to mind when you think of them?Here is what I think:
John Chow - Fast Car, and That Massive Header
ProBlogger - His logo, and then his nice clean layout
Zac Johnson - His cartoon of himself
John Cow - The guy and his cap, pretty much his whole header
What I realised was that the way I remember each blogger was by their layout, or part of it. So what have I done to brand myself with my new layout? You will have to wait and see, but I will say that I do have a ‘cartoon’ of myself - just a fair bit different to everyone else!What I want is for people to hear my name and automatically associate with who I am - and this is always done by visualisation.
- Customised To My Needs
My current design has served me well for the short while that I have had it, but it just didn’t have the features that I was looking for. With a custom blog design I knew that I could pick and choose the features that I did and didn’t want.Some Features I Have Included In My New Layout:
* Featured Post - Great for Annoucements
* Most Popular & Most Recent Post - Excellent for new visitors
* Got Banners Plugin - Allows me to rotate the positions of my ads
* Live Comment Preview
* Two Column Layout - Keeps it clutter free leaving heaps of room for content.You will have to wait until I launch it to find out the rest
- Shows I Am Serious
I have thrown a fair bit of money into, not only the layout but also the coding because I wanted to make sure it was the best, and I think that visitors will see that is my way of saying that I am here to stay.
Do you see the benefit of a custom blog design? Why do you have one, or why are you considering getting one?





I have just gone through the process of chosing the niche for my next BANS store, and I thought I would share with you my process of choosing a niche to help others. (feel free to critique my process)
I know I have been plugging the benefits of report writing for a while now, but I have never actually done it before - so to be honest I have no credibility on the subject!
Over the last couple of days my work future has become a little uncertain.

